Welcome!
MUSIC ARTIST WORLD BUILD INTENSIVE
Understand your artistry to create your source energy for impactful connections with fans, brands, and yourself.
As someone who has lived on both sides of the creative equation -- the artist searching for my unique truth and integrity, and as a builder helping support marketing & sales teams of 2 of the biggest entertainment brands on Earth, I’ve watched too many talented artists stall, not from lack of ability, but from lack of direction.
They didn’t need more motivation from YouTube videos. They didn’t need louder promotion from digital ads, exchanging 10 cents for .003,
They needed identity, structure, and a way to translate who they are into tangible plans and creative assets that help promote their artistry and create opportunities for supporters to fund their current and future projects.
Talent isn’t always the problem ...
Quietly, confusion and indecision are the real culprits.
And no artist who wants to be intentional about their message and creative vision deserves to stay virtually invisible.
I help artists break through creative blocks, clarify their artistic identity, and build personalized systems that turn visions and inspiration into sustainable momentum.
With my guidance, you’ll begin a process of self-discovery and professional growth -- refining who you are as an artist, what you stand for, and how to express that story consistently and creatively. Together, we’ll remove the confusion holding you back, strengthen your confidence, and design systems that support both your artistry and the business opportunities behind it, with or without team members.
I've spent years developing artists, working within the creative systems of large enterprises and lean startups. And while building my own, I’ve learned one hard truth: talent without clarity freezes when it's time to take action.
This journey helps you align your creativity with direction, opening the path to achieving your unique vision of long-term success.
-- Vershone "Zy" Bowser
Working Together
Schedule a FREE 60-MINUTE strategy session where we will:
- Define your vision and goals for your artistry.
- Discuss the coaching process that uses the MAWBI.
- Work backward and reverse-engineer a roadmap to get there, based on where you are today, personalized to your goals.
Specializations
- Building you a repeatable system to create endless, authentic content without burnout or high budgets.
- Turning your story, perspective, and music into emotional moments — to let people become a fan of YOU just as much or more than the music.
- Move people closer to you on platforms you control. (Communities, Emails, Texts, Newsletters, etc.)
- Creating the assets needed to increase your odds of independently securing brand partnerships.
- Creating offers for monetization other than streaming that are authentic to your artistry.
ABOUT ME
Between 2019 and 2024, I worked full-time managing artist & brand campaigns for two major entertainment companies—Universal Music Group and as a licensee for Warner Brothers —while also developing artists on the side starting in 2022.
Although working for these companies holds some of my most beautiful memories, and I appreciate all of my former colleagues, I wanted to focus my energy on the people who truly needed and wanted the insights most:
Artists and Brands on the rise.
(instead of global powerhouses and juggernauts in their respective industries.)
That realization pushed me to merge everything I’ve learned as a brand manager, promoter, painter, musician, and artist developer into a single step-by-step process that helps artists understand their artistry and create from their source energy. This allows you to connect with an aligned audience, sustain the relationships more easily, and evolve without losing your long-term goals and direction in the process.
I completed a Bachelor's Degree studying Music Business at SUNY Oneonta with concentrations in Theatre and Audio Production.
I currently live outside of New York City.
